Amela
BeautyChain Japan — Platform Build Story
For confidentiality, company and project names and system images have been replaced with pseudonyms and mockups.

A multi-store salon's booking × service × client records, built in-house from scratch.

BeautyChain Japan is the chain HQ overseeing 200+ hair salons nationwide. It needed a SaaS that connects four stakeholders — HQ, stores, stylists, and customers — on a single platform.

Multi-store integrated operations, AI counseling analysis, unified messaging, and 6-tier RBAC — a platform meeting all four axes essential to chain-salon operations at once, in just 4 months from scratch, built in-house — the story of launching a brand-new platform.

See the build story → Try the demo ▸ See the overview
Unified channels
4ch
LINE / SMS / Mail / Booking site
AI counseling
Seconds
Auto-summarized with Gemini
Booking-site sync
24h
Crawler running automatically
Permission granularity
6tiers
Flexible to fit each task
BeautyOps
142 bookings today
Shibuya store dashboard
Cut
Color
💬
AI counseling analysis complete
Tanaka — color + treatment proposal
01
CLIENT
About the client

“BeautyChain Japan,” one of Japan's leading players driving the beauty and salon industry.

BeautyChain Japan is a chain operator running 200+ hair salons nationwide.HQ, store managers, stylists, and customers — four stakeholders in different roles who collaborate daily to sustain a complex operation.

The business model: “keep each store's individuality while unifying quality and customer experience across the chain.” It demands a design that consolidates the information multi-store operations need onto one platform, raising HQ decision speed and on-site operational efficiency at the same time.

Multi-tenant support
200+ stores
Permission tiers
6tiers
Unified channels
4ch unified
BUSINESS FLOW
Four steps from pre-visit to re-visit
02
CHALLENGE
The design challenges to solve

Four structural requirements the platform had to meet.

None of these are technology-selection problems but store efficiency, customer experience, service quality, and organizational scale — business requirements tied directly to them. A greenfield build had to make them all hold true at once by design.

Unify booking, service, and client records on one platform and everything from HQ to stores, staff, and customers becomes visible end-to-end
Left fragmented, HQ can't grasp the state of every store while the front line drowns in re-entry work.end-to-end information flow is the lifeblood of chain operations.
Digitize counseling and consent forms and summarize them with AI to understand customers deeply before they arrive
As long as intake stays on paper, service quality depends on individual skill.a mechanism that structurally ensures standardization — without it, the chain-wide experience quality won't hold together.
Unify LINE, SMS, and email into one inbox so no customer touchpoint slips through
With channels left fragmented, one design misstep and reply omissions and timing delays severely erode customer LTV. A unified UI is needed to safeguard the customer's perspective.
Design 6-tier RBAC at task granularity to run safely even at a scale of 200 stores
One design misstep triggers frequent HQ-approval delays and permission mix-ups, store operations themselves break down. A hierarchical design that follows the org structure is essential.
03
ARCHITECTURE
The architecture we built together

Turning chain-salon operations into a “scalable foundation” across four domains.

With a cloud foundation and a backend separated by role, multi-store integrated operations, AI counseling, unified messaging, and 6-tier RBAC were each designed to scale independently. We built this foundation entirely in-house from scratch — one that can “onboard a new store in days.”

Amela
EXECUTION
4months
Duration
24person-months
Total effort
Domain ①
Multi-store integrated-operations foundation
Challenge
Booking, service, and records were siloed per store; the lack of HQ-wide visibility had to be resolved structurally
Solution
HQ × store × staff unified on one platform
Multi-tenant design + a store-switch UI bring 200+ stores into one screen
Domain ②
AI counseling analysis
Challenge
Paper records and person-dependent intake had to stop causing uneven visit experiences
Solution
Cloud AI auto-generates summaries and service proposals in seconds
Structured LIFF input + an analysis design that guarantees consistent service quality
Domain ③
Unified messaging
Challenge
LINE, SMS, and email were scattered; reply delays and missed touchpoints had to be prevented
Solution
Unify three channels + the booking site into one inbox
A real-time delivery layer + automated reminders drive missed touchpoints to zero
Domain ④
6-tier RBAC foundation
Challenge
Fixed roles break down at chain scale; per-store permissions had to be separated to fit each task
Solution
6 tiers × per-store RBAC designed at task granularity
Manage 200 stores flexibly across three layers: role, store, and permission
TECH STACK
04
IMPACT
The value the platform creates

BeautyChain Japan's “business growth across the whole chain” accelerates.

This foundation is not a technical metric but management-decision speed, store efficiency, service quality, and customer LTV — business outcomes it continuously generates.

A foundation that speeds management decisions from monthly to daily
Visualize every store's KPIs in real time and verify the impact of initiatives instantly
A design that radically cuts store-operation effort
Automate re-entry and confirmation work so managers can focus on customer satisfaction
A foundation that structurally standardizes service quality
AI summaries plus unified records lift repeat-request rates while ramping new staff up faster
Experience design that maximizes customer LTV
Connect every touchpoint from pre-visit to re-visit on one platform to deliver a personalized experience
🏢
STAKEHOLDER
HQ / corporate planning
Chain management
Typically
Store status was only visible in monthly reports, making it slow to verify the impact of initiatives
At BeautyChain Japan
Visualize 200 stores in real time on one screen; compare per-store KPIs and analyze sales trends instantly
Business impact
Shorten management-decision speed from monthly to daily
🗂️
STAKEHOLDER
Store manager
On-site operations
Typically
Checking the booking site, LINE, and records separately; staff management also tends to eat huge effort
At BeautyChain Japan
Manage booking, service, records, and staff together from a store dashboard, with flexible delegation via 6-tier RBAC
Business impact
Radically cut store-operation effort + focus on customer satisfaction
✂️
STAKEHOLDER
Stylist
Service & treatment
Typically
Customer info was seen for the first time at arrival, so proposals leaned on individual skill
At BeautyChain Japan
Understand customers before arrival with AI summaries, consistently delivering optimal proposals based on hair type, history, and requests
Business impact
Standardized service quality + higher repeat-request rates
💁
STAKEHOLDER
Customer
Visitor
Typically
Customers fill a paper intake form on arrival, re-confirming in-store what was already asked over LINE
At BeautyChain Japan
Customers fill in counseling on their phone beforehand; by arrival, AI-organized information is already shared with the stylist
Business impact
Personalized visit experience + higher customer LTV
05
DEMO
Three scenarios

Experience BeautyOps in a live, working demo.