AMELA
CASE STUDY
AutoBridge Inc.
AutoBridge Inc. — New Platform Launch Story
ℹ︎For confidentiality, company names, project names, and system images have been replaced with pseudonyms and mockups.

From winning bid to overseas export,on a single platform.

AutoBridge is a platform that centrally manages everything from Japanese used-car auction wins to quotation, de-registration, transport, and overseas export, consolidating previously scattered steps into a single flow.

This is the launch story of a new platform built in-house from scratch in 7 months as a Ruby on Rails API, solving the problem of fragmented tools and manual work.

See the build story Try the demo
Total vehicles handled
50,000+ units
Export lead time
-50%
Export countries
30+ countries
Auth method
Token
AutoBridge — Vehicle Details
Sedan 2019Won
42,000 km · 4WD · Gasoline
Won
¥1,280,000
Export quote
$11,400
Won → Quote → De-registration → Transport → Shipment
01
CLIENT
About the client

AutoBridge, a leader in used-car export.

AutoBridge is an export business delivering Japanese used cars to overseas buyers worldwide. It handles many steps—from winning auctions to quotation, de-registration, transport arrangement, and shipment.

Previously, each step was managed with separate tools and manual work, making progress hard to see. A foundation tying winning bid through export into one was needed.

50,000+ units
Total vehicles handled
30+
Export countries
5 steps
Won to shipment
Business Flow — From Winning Bid to Shipment
1
STEP 1
Auction win
From bidding and favorites to winning
2
STEP 2
Quotation issued
CIF quotation including all fees
3
STEP 3
De-registration & transport arrangement
De-registration → Transport yard
4
STEP 4
Shipment & export
Ship to overseas buyers
02
CHALLENGE
Design challenges to solve

Unifying the steps into one posed four challenges.

How to unify scattered steps
Winning, quoting, and transport lose visibility in Separate toolsseparate tools.
How to make quoting instant
Manual Excel quoting takes time.
How to track the export process
De-registration and transport lead to missed handoffsoccur.
How to present to overseas buyers
Images and features not conveyed well enough..
03
ARCHITECTURE
The architecture we built together

Built in-house from scratch, uniting four domains.

Four domains—vehicle catalog, auction, quotation, and export process—built in-house from scratch together with Amela. A Rails API centrally manages every step, with progress from winning bid to shipment tracked on a single screen. Overseas buyers access securely via token authentication.

AMELA
EXECUTION
7 months
Duration
42person-months
Total effort
Domain ①
Vehicles & auction
Challenges
Images, features, and bids are scattered
Solution
Integrate vehicle catalog and auction
Domain ②
Quote
Challenges
Manual quoting takes time
Solution
Instant issuance including all fees from a won vehicle
Domain ③
Export process
Challenges
De-registration and transport progress is invisible
Solution
Track per vehicle with the process board
Domain ④
Authentication & partners
Challenges
Managing overseas buyers and partners is cumbersome
Solution
Token authentication + centralized partner management
Backend
Ruby on RailsRubyPuma
Data
PostgreSQL
Auth / API
🔑devise_token_auth{}Serializers
04
IMPACT
Value the platform creates

Scattered steps become a single flow.

End-to-end from winning bid to export
Track five steps on one screen and prevent missed progress.
Instant quotation issuance
Instantly produce a CIF quotation including all fees from a won vehicle.
Appealing vehicle presentation
Present images, features, and specs clearly to overseas buyers.
Secure buyer access
Token authentication lets overseas buyers use it with peace of mind.
STAKEHOLDER
Overseas buyers
Purchase vehicles
Typically
Both vehicle info and progress rely on inquiries
At AutoBridge
Check images, quotes, and export status anytime
Business impact
Trust-driven trade growth
Transparency drives repeat business
STAKEHOLDER
Export staff
Operate the process
Typically
Tracking steps with separate tools and manual work
At AutoBridge
Grasp progress at a glance with the process board
Business impact
Lead time -50%
Reduce missed opportunities
STAKEHOLDER
Management
Business expansion
Typically
Process dependence on individuals makes scaling hard
At AutoBridge
Grow volume handled on one platform
Business impact
A scalable export foundation
Expand countries and volume
DEMO

Experience AutoBridge in action with a live demo.

We've prepared three scenarios. Click to see the actual screens in action.

FLAGSHIP
Operation scenarios
Vehicle catalog

Browse and search won vehicles with images. View export status and quotation in the detail view.

Launch demo →
Operation scenarios
Create quotation

Select a won vehicle and destination to instantly issue a CIF quotation including all fees.

Launch demo →
Operation scenarios
Export process board

Track the five steps from winning bid to shipment per vehicle on a board.

Launch demo →