Amela
AuraSpace — Business Transformation Story
ℹ︎For confidentiality, company names, project names, and system images have been replaced with pseudonyms and mocks.

A site you publish yourself, no developers required.

The AuraSpace corporate site is the official site of an advanced-technology R&D company working on positioning, sensor fusion, and XR. As the business grew after founding, the pace of publishing could no longer keep up.

The old site — “outsource every update, heavy pages, dual JA/EN management” — was, over 6 months of renewal, migrated to a headless CMS foundation, achieving in-house operation, speed, and multilingual delivery — this is that transformation story.

See the transformation story Try the demo
Article publishing
Outsourced · days→In-house · same day
Rendering speed
Heavy old site→2.8× faster
Multilingual
Dual management→Unified management
Pre-publish check
Fix in production→Preview beforehand
01
CLIENT
About the client

AuraSpace — connecting space and people through advanced technology.

AuraSpace is an R&D company built around advanced spatial-computing technologies — positioning, sensor fusion, XR, GIS, and autonomous driving — running four business lines: contract development, in-house products, XR events, and technical consulting.

As technology and track record accumulated, the corporate site that publishes news, project results, and recruiting information faced a challenge: its update agility could not keep pace with the business.

2017
Founded
4
Business areas
5
Core tech
Publishing flow (after renewal)
1
Submit
Editors create the article
2
Preview
Check appearance before publishing
3
Publish
Goes live instantly with one button
4
Deliver
SSR delivers fast, bilingual JA/EN rendering
02
CHALLENGE
Business challenges they faced

Four challenges that throttled publishing speed.

More than a technical inconvenience, it was a management issue tied directly to hiring, sales, and brand awareness.

Every update required outsourcing

Publishing even a single news post required a request to the development company, and it took days to go live. We kept missing timely topics.

Heavy pages, high drop-off

Initial load was slow, so SEO ranking and page-flow stagnated, and we let hard-won visitors slip away.

Dual JA/EN management

The Japanese and English versions were run separately, so missed updates and inconsistencies became the norm.

Can’t preview appearance before publishing

Because layout breakage was noticed and fixed only after going live, the psychological hurdle to publishing stayed high.

03
TRANSFORMATION
The transformation we achieved together

Renewing four areas without service downtime.

Without taking the old site offline, we split content and presentation and moved to a headless CMS architecture. Laravel CMS provides the delivery API, and the Next.js SSR frontend renders at high speed. We delivered this together with Amela, in stages.

AmelaEXECUTION
6
Duration (months)
18
Total effort (person-months)
Area ①
Content operations
BEFORE
Outsourced every update; days to publish
AFTER
Editors publish same-day, in-house
Drafts, previews, and scheduled publishing, all in-house
Area ②
Rendering performance
BEFORE
Heavy initial load causes high drop-off
AFTER
Improved rendering speed by about 2.8×
SSR and image optimization strengthen SEO and page-flow
Area ③
Multilingual operations
BEFORE
JA/EN managed separately; missed updates
AFTER
Manage JA/EN centrally on one screen
A translation tab keeps each language consistent
Area ④
SEO / social optimization
BEFORE
Couldn’t optimize OGP per page
AFTER
Control OGP / indexing per page
Check the share preview before publishing
FRONTEND
Next.js (SSR)Reacti18n (JA/EN)
BACKEND
Laravel (Headless CMS)PHP
INFRA
MySQLAWS S3 media
04
IMPACT
The change it brought to the business

Publishing power becomes business momentum.

Established a “same-day publishing” capability

Now able to deliver news and press coverage on time, without missing the moment.

Fast rendering elevates the brand experience

SEO and page-flow improved, strengthening entry points for sales and recruiting.

Consistency in overseas communication

Centralized JA/EN management now supports building global awareness.

Lower operating cost and effort

Eliminated outsourcing dependence and refocused development resources on core R&D.

STAKEHOLDER
Editor
PR & recruiting lead
Before
Publishing delayed waiting on vendors
After
Write it yourself, publish same day
Major boost in publishing speed
Eliminates lost opportunities
STAKEHOLDER
Visitor
Prospects and candidates
Before
Heavy pages, drop-off
After
Fast, bilingual, comfortable browsing
Better page-flow and inquiries
Stronger sales and hiring entry points
STAKEHOLDER
Management & dev teams
R&D resources
Before
Site maintenance consumed effort
After
Brought maintenance in-house to ease the burden
Focus on core R&D
Frees up capacity to invest
05
DEMO
Three scenarios

Experience the renewed site through a live, working demo.