Amela
AuraLabs Co., Ltd. — New Platform Launch Story
ℹ︎For confidentiality, company names, project names, and system images have been replaced with pseudonyms and mockups.

The creator economy, built in-house from scratch.

AuraMint is a creator NFT marketplace where creators issue and sell NFTs and fans buy and trade on the secondary market through wallet integration.

"Issuance experience, ease of purchase, unified operations, and on-chain transparency" ─ the story of launching a brand-new platform, built in-house from scratch in 8 months, that satisfies all 4 axes an NFT marketplace requires at once.

Listed-NFT scale
Tens of thousands items
Creator economy
Payment
ETH
On-chain
Royalties
Automatic
Secondary sales rewarded too
Launch
8 months
built in-house from scratch
01
CLIENT
About the client

"AuraLabs" — one of Japan's leading players driving the creator economy.

AuraLabs operates a marketplace where creators issue and sell NFTs and fans buy and trade them on the secondary market via their wallets. Centered on digital art and collectibles, it is building a new economy that connects creators and fans.

At its core, AuraMint is the foundation that supports everything end-to-end ─ from issuance and purchase to operational management. It guarantees transaction transparency on-chain while automatically distributing royalties to creators, even on secondary trades.

Listed NFTs
Tens of thousands of items
Creators
Thousands-scale
Payment
ETH
BUSINESS FLOW
1
STEP 01
Creators issue
2
STEP 02
Operators review · publish
3
STEP 03
Fans buy
4
STEP 04
Revenue · royalty returns
02
CHALLENGE
Design challenges to solve

The 4 structural requirements demanded of the marketplace.

None of these were questions of technology choice ─ they were business requirements tied directly to creator participation, buyer trust, operational efficiency, and transaction transparency. Building new from scratch demanded a design that made them all hold true at once.

If the issuance experience is hard, creators won't gather
When technical knowledge is required,The listing base won't broaden and trading volume won't grow.
If buying is complex, fans drop off
When wallet integration and payment are hard to follow,Purchase completion rate drops.
Get review and revenue management wrong and operations break down
When listing review, sales, and royalties are fragmented,Operating costs balloon.
Without balancing transparency and usability, trust falls short
When on-chain correctness and a smooth UX can't coexist,Platform trust fails to grow.
03
ARCHITECTURE
The architecture we built together

Turning the creator economy into a "trustworthy foundation" across 4 domains.

Issuance, purchase, operations, transparency ─ we built the 4 domains a creator NFT marketplace needs, in-house from scratch. Together with AuraLabs, we realized an economy where creators and fans can take part with confidence.

AmelaEXECUTION
8 months
Duration
36 person-months
Total effort
Domain ①
Issuance experience
Challenge
Need to issue and sell NFTs without technical knowledge
Solution
A guided issuance and listing flow
Lower the barrier to entry for creators
Domain ②
Purchase flow
Challenge
Want to buy without wallet-integration complexity
Solution
A smooth flow: list → detail → cart → purchase
Raise the purchase completion rate
Domain ③
Operations management
Challenge
Want to manage listing review, sales, and royalties in one place
Solution
An operations CMS with review, sales, and permissions
Streamline operational workflows
Domain ④
Transparency
Challenge
Want to balance on-chain transparency with usability
Solution
On-chain integration + automatic royalty distribution
Guarantee transaction correctness without hurting UX
TECH STACK
Frontend
Next.js React Ant Design
Backend
NestJS web3 / Ethereum Redis · Bull
Infra
AWS S3 Socket.io
04
IMPACT
The value the platform creates

AuraLabs' "creator economy" accelerates.

This foundation continuously produces business outcomes ─ creator participation, purchase experience, operational efficiency, and transaction trust ─ rather than technical metrics.

A foundation where creators gather
A simple issuance experience broadens the base of listings.
An experience that's easy for fans to buy from
A design that maximizes conversion through a smooth purchase flow.
A management foundation that keeps operations running
Centralize review, sales, and permissions so you can focus on operations.
Transparency that underpins trust
On-chain transactions and automatic royalties build long-term trust.
🎨
STAKEHOLDER
Creators
Typically
Issuance requires technical knowledge
At AuraLabs
Simple, guided issuance
📈
A broader base of listings
Higher trading volume
💜
STAKEHOLDER
Fans · buyers
Typically
Wallet integration is complex
At AuraLabs
A smooth purchase flow
📈
Higher purchase completion rate
More active trading
⚙️
STAKEHOLDER
Operations
Typically
Review and revenue management are fragmented
At AuraLabs
Centralized management via CMS
📈
Higher operational efficiency
Cost reduction
🔗
STAKEHOLDER
Ecosystem
Typically
Transaction transparency is insufficient
At AuraLabs
On-chain + automatic royalties
📈
Earning long-term trust
A sustainable economy
05
DEMO
3 scenarios

Experience AuraMint with a live, working demo.